Keeta in the UAE one year on: what restaurants should know before joining

Keeta arrived in Dubai in September 2025. A year later, it is the app restaurant owners ask us about most after Talabat and Deliveroo.

Here is what is public about Keeta in the UAE, and what we tell clients who want to join.

What is Keeta?

Keeta is the international delivery app of Meituan, the largest food delivery company in China. It launched in Dubai in September 2025, then opened in Abu Dhabi and Sharjah, and reached all seven emirates within 90 days.

At its first anniversary, in September 2026, Keeta said it had:

• more than 10,000 restaurant and merchant brands;
• more than 40,000 locations across the UAE;
• "tens of millions of orders" in its first year.

These figures come from Keeta's own anniversary announcement. They are not audited, but they give the scale.

What does Keeta offer restaurants?

At launch, a founding vendor programme. Restaurants could join from day one with, in Keeta's words, "zero setup costs, launch visibility and long-term growth tools". If you are not on Keeta yet, ask what the current onboarding terms are. Launch terms do not last forever.

For Emirati-owned businesses, Programme ABAAD. In 2026, Keeta launched the UAE edition of ABAAD, aimed at Emirati-owned food and beverage SMEs. The first phase ran with the Khalifa Fund for Enterprise Development and Dubai Chambers. If your business qualifies, ask Keeta about the next intake.

During Ramadan, KeeShare. Customers could add a meal for their rider to their order. More than 1,200 restaurants across the UAE took part in 2026.

How much does Keeta take per order?

Keeta does not publish one commission rate for everyone. Terms depend on the restaurant, its size, exclusivity and the period. On the invoices we read for one restaurant group in Dubai, Keeta was in the same range as the other apps, a few points apart, not half. We compare it with Noon Food in Keeta vs Noon Food: commissions and growth.

What should you do before you open on Keeta?

Keeta customers arrived through strong launch offers. Many of them now compare restaurants side by side, on price and on photos. A storefront that is copied quickly from another app loses that comparison.

Check four things before going live:

1. The same menu as your other apps, with the same dish names and prices, unless you decided otherwise.
2. Photos that show the real dish, bright and close up. We explain why in menu photos that get the tap.
3. A clear plan for offers. Who pays for the discount, for how long, on which dishes.
4. Your kitchen capacity. A new app adds orders at peak time. If your preparation time slips, every app sees it.

The documents Keeta asks for are close to the other apps: trade licence with a food activity, food permit, owner ID, bank details and menu. The full list is in how to list your restaurant on delivery apps in the UAE.

Where we come in

We manage Keeta storefronts for restaurants in Dubai and across the UAE, with the same menu and images as on Talabat, Deliveroo, Noon Food and Careem, adapted to each app. When a client opens on Keeta, we track what they keep per order from the first invoice.

Send us your current storefront. Your score out of 100 lands in your inbox in minutes, then we tell you honestly whether Keeta is worth opening now, with no upfront investment.

Sources: The National, Keeta first anniversary in the UAE (sponsored content), 28 September 2026; Zawya, Keeta launches in Sharjah; Retail Management Middle East, Keeta completes UAE rollout across all seven emirates; DelivUp client invoices, October 2026.